It seems like only yesterday that the fashion world was getting geared up over the announcement that Ann Sofie Back had been appointed as the Creative Director of Cheap Monday.

Ann Sofie has made Cheap Monday much more than just a jeans company by leaving her distinct mark on the label. Denim techniques are added to other fabrics such as knits and jerseys. Jeans, tops, jackets, and jackets were shredded, ripped, stonewashed, and tie dyed beyond recognition. Ann Sofie Back is a breath of fresh air for Cheap Monday.

“I’m looking forward to doing new and interesting things with the whole brand and to take it well beyond the denim world,” Ann Sofie Back said upon the news of her new role

Cheap Monday offers fashion denim at a relatively affordable price but Back has definitely boosted its fashion appeal by adding her signature deconstructed style aesthetic onto the Spring Summer 2010 collection. She is responsible for all designs, except denim, and influenced the Spring Summer 2010 line.

Her first complete collection for Cheap Monday will be the Spring/Summer 2011 collection, although she contributed towards the SS10 and AW10 collections. She will continue to show at London fashion week and her lines will carry on as normal.

After ten years of being a London-based designer, Ann-Sofie returned to Stockholm with a new husband, and a new design responsibility. Not only will she be making magic for her highly coveted label, but adding the Back touch to Cheap Monday.

“It was a happy coincidence that when I moved back to Stockholm to be with my husband this job should come up. Cheap Monday is a great brand and some things are just meant to be!”

The denim designing is left to Orjan Andersson, but a “stronger identity on anything that is not denim.” was put into action by Ms. Back.